SDR: Drive Qualified Meetings & Pipeline Growth

Cengage Group; Madison (WI); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a proactive Business Development oriented professional to generate qualified meetings and nurture opportunities for the sales team. You will identify decision-makers, refine outreach strategies, and drive multi-channel communications to convert prospects into qualified opportunities.

In this role, you will track activities in our CRM, collaborate with the BD team, and maintain a high-performance mindset with strong organizational and communication skills.

Qualifications

• MS Office proficiency and familiarity with CRM systems and sales engagement tools.
• Self-starter attitude with a competitive, goal-focused perspective.
• Strong accountability to daily activities to hit goals.
• Commitment to win and to be part of a high-performance team.
• Outstanding organization and communication skills with planning, prioritizing, and goal setting.
• Intrinsic motivation to improve daily through development and training.
• Professional persistence and ability to build rapport in client interactions.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating sales opportunities for the Business Development team.
• Collaborate with BD to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs and target prospect lists.
• Drive outreach via phone, email, and LinkedIn interactions.
• Research institutions to identify influencers and business goals for Cengage offerings.
• Nurture and manage leads until they are sales-ready for partners.
• Record detailed notes of contact attempts and interactions in CRM to support account teams.

Skills

CRM proficiency

MS Office

Self-starter

Goal oriented

Accountability

Competitive mindset

Organizational skills

Communication skills

Persistent

Job description

Cengage Group is seeking a proactive Business Development oriented professional to generate qualified meetings and nurture opportunities for the sales team. You will identify decision-makers, refine outreach strategies, and drive multi-channel communications to convert prospects into qualified opportunities.

In this role, you will track activities in our CRM, collaborate with the BD team, and maintain a high-performance mindset with strong organizational and communication skills.