EdTech SDR: Generate Qualified Meetings & Drive Growth

Cengage Group; Newark (NJ); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a Business Development/BD professional to generate qualified meetings with prospective partners and to collaborate with the BD team on targeting and outreach strategies. You will follow up with respondents from marketing programs and conferences, drive outbound activities, and research institutions to position Cengage offerings.

You will nurture leads until they are sales-ready and maintain detailed CRM notes for account management.

Qualifications

• Experience with MS Office and CRM/sales tools.
• Self-starter with a goal-oriented mindset.
• Strong organization and communication skills.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating opportunities.
• Collaborate with BD team to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs and conferences.
• Drive outreach via phone, email, and LinkedIn.
• Research institutions to identify decision makers and goals for Cengage.
• Nurture leads until they are sales-ready for partners.
• Record detailed notes in CRM to support account management.

Skills

MS Office

CRM systems

Sales tools

Self-starter

Goal-driven

Accountability

Communication

Persistence

Tools

CRM systems

Sales engagement tools

MS Office

Job description

Cengage Group is seeking a Business Development/BD professional to generate qualified meetings with prospective partners and to collaborate with the BD team on targeting and outreach strategies. You will follow up with respondents from marketing programs and conferences, drive outbound activities, and research institutions to position Cengage offerings.

You will nurture leads until they are sales-ready and maintain detailed CRM notes for account management.