Growth-Focused SDR: Build Partnerships & Qualified Opportunities

Cengage Group; Denver (CO); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in the United States is seeking a driven Business Development Associate to generate qualified meetings with prospective partners, identify key decision-makers, and create meaningful sales opportunities for the Business Development team.

You will nurture leads from marketing programs and events, conduct outreach by phone, email, and LinkedIn, and track activities in our CRM to support account management.

Qualifications

• Proficiency with MS Office; comfort with CRM and sales tools.
• Self-starter with goal-focused outlook and accountability.
• Desire to win as part of a high-performance team.
• Strong organization and communication abilities; planning and prioritization.
• Motivation to improve daily through training and development.
• Professional persistence; ability to think on your feet to build rapport.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating opportunities for the Business Development team.
• Collaborate with BD to prioritize target accounts, refine outreach strategies, and improve qualified opportunities.
• Follow up and qualify respondents from marketing programs, conferences, and target prospect lists.
• Drive outreach via phone, emails, and LinkedIn interactions.
• Research institutions to identify influencers and decision makers to position Cengage offerings.
• Nurture and manage leads until sales-ready, providing opportunities for sales partners.
• Track activity and record notes in CRM to support account management teams.

Skills

MS Office

CRM systems

Self-starter

Accountability

Winning mindset

Organization & communication

Continuous development

Rapport & client interactions

Job description

Cengage Group in the United States is seeking a driven Business Development Associate to generate qualified meetings with prospective partners, identify key decision-makers, and create meaningful sales opportunities for the Business Development team.

You will nurture leads from marketing programs and events, conduct outreach by phone, email, and LinkedIn, and track activities in our CRM to support account management.