Growth-Oriented SDR: Drive Qualified Meetings

Cengage Group; Wichita (KS); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a Business Development specialist in the United States to generate qualified meetings with prospective partners and identify key decision-makers for the Sales team. You will collaborate to prioritize target accounts and refine outreach strategies.

You will follow up with respondents from marketing programs and events, drive proactive outreach, research institutions to position Cengage offerings, and nurture leads until they’re sales-ready, providing detailed CRM notes to

Qualifications

• Working knowledge of MS Office applications and comfort learning and using customer relationship management (CRM) systems and sales engagement tools.
• A self-starter attitude with a competitive, goal-focused perspective.
• A self-accountability mindset to commit to the necessary daily activities to hit your goals.
• The commitment to want to win and be part of a high-performance team with high expectations from each individual team member.
• Outstanding organization and communication skills, with a passion for planning, prioritizing, and goal setting.
• An intrinsic motivation to improve every day through continuous development and training.
• Professional persistence and the ability to “think on your feet” to build rapport and compose compelling client interactions.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.
• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.
• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills

Self-starter

Goal-oriented

Strong communication

Planning & prioritizing

Persistence

Rapport building

Motivation to improve

Accountability

Tools

CRM systems

MS Office

Sales engagement tools

Job description

Cengage Group is seeking a Business Development specialist in the United States to generate qualified meetings with prospective partners and identify key decision-makers for the Sales team. You will collaborate to prioritize target accounts and refine outreach strategies.

You will follow up with respondents from marketing programs and events, drive proactive outreach, research institutions to position Cengage offerings, and nurture leads until they’re sales-ready, providing detailed CRM notes to