Growth-Driven SDR: Build Pipelines & Drive Wins

Cengage Group; Seattle (WA); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage is seeking a results-driven Business Development Associate to generate qualified meetings with prospective partners and identify key decision-makers for our education offerings. You will help prioritize accounts, qualify opportunities, and nurture leads to be sales-ready, collaborating closely with the Business Development team.

You will conduct multi-channel outreach (phone, email, LinkedIn), track all activity in our CRM, and maintain detailed notes to support account management.

Qualifications

• Experience with generating qualified meetings and managing sales outreach.
• Ability to identify decision-makers and nurture leads to sales-ready status.
• Strong written and verbal communication skills; comfortable with CRM usage.
• Proven ability to collaborate and align with a Business Development team.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.
• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.
• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills

CRM proficiency

Self-motivated

Goal oriented

Strong communication

Organizational skills

Persistence

Rapport building

Tools

CRM systems

MS Office

Sales engagement tools

Job description

Cengage is seeking a results-driven Business Development Associate to generate qualified meetings with prospective partners and identify key decision-makers for our education offerings. You will help prioritize accounts, qualify opportunities, and nurture leads to be sales-ready, collaborating closely with the Business Development team.

You will conduct multi-channel outreach (phone, email, LinkedIn), track all activity in our CRM, and maintain detailed notes to support account management.