EdTech SDR: Drive Qualified Meetings & Opportunities

Cengage Group; Hartford (CT); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in Hartford, CT, is seeking a Business Development Associate to help generate qualified meetings and create sales opportunities for the BD team. You will identify decision-makers and collaborate to refine outreach strategies, driving growth and partner engagement.

You will follow up on leads from marketing programs and events, nurture prospects until sales-ready, and document activities in the CRM for the account teams. A proactive, organized, and goal-driven mindset is essential.

Qualifications

• Experience generating qualified meetings with prospective partners.
• Ability to identify key decision-makers and assess fit for opportunities.
• Experience following up with respondents from marketing programs and events.
• Ability to drive high-quality outreach via calls, emails, and LinkedIn.
• Experience researching institutions to identify decision makers and goals.
• Ability to nurture leads until sales-ready and hand off to sales partners.
• Strong record of documenting interactions in CRM for account teams.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating opportunities for BD.
• Collaborate with BD to prioritise accounts and refine outreach strategies.
• Follow up with respondents from marketing programs and events.
• Drive outreach activities via phone, email, and LinkedIn.
• Research institutions to identify influencers and business goals for Cengage offerings.
• Nurture leads until sales-ready and provide qualified opportunities to sales partners.
• Track activity and record detailed notes in CRM to support account teams.

Skills

MS Office proficiency

CRM systems

Sales engagement tools

Self-starter attitude

Self-accountability

Competitive, goal-focused mindset

Outstanding organization and коммуника

Tools

CRM

Job description

Cengage Group in Hartford, CT, is seeking a Business Development Associate to help generate qualified meetings and create sales opportunities for the BD team. You will identify decision-makers and collaborate to refine outreach strategies, driving growth and partner engagement.

You will follow up on leads from marketing programs and events, nurture prospects until sales-ready, and document activities in the CRM for the account teams. A proactive, organized, and goal-driven mindset is essential.