Education Tech SDR — Drive Qualified Meetings

Cengage Group; Albuquerque (NM); On-site; USD 49,000 - 60,000; Full time

Job summary

Cengage Group is seeking a proactive Business Development professional to generate qualified meetings with prospective partners and nurture leads through the sales cycle. You will collaborate with the BD team to prioritize accounts, refine outreach, and drive high-quality engagement across calls, emails, and LinkedIn.

The role emphasizes relationship-building, CRM discipline, and continuous improvement to hit ambitious goals in a fast-paced EdTech environment.

Qualifications

• Experience in generating qualified meetings and opportunities.
• Proven ability to identify decision-makers and next steps.
• Familiarity with CRM and sales tools for tracking activity.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing fit, and creating sales opportunities.
• Collaborate with the Business Development team to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs and target prospect lists.
• Drive quality outreach activities via calls, emails, and LinkedIn.
• Research institutions to identify influencers and decision makers for Cengage offerings.
• Nurture and manage leads until sales-ready and provide qualified opportunities to sales partners.
• Track activity and document contact attempts in the CRM to support account management.

Skills

Self-starter attitude

Goal-oriented

Accountability mindset

Organization and communication

Continuous development

Rapport building

Persistent sales mindset

Tools

CRM systems

Sales engagement tools

MS Office

Job description

Cengage Group is seeking a proactive Business Development professional to generate qualified meetings with prospective partners and nurture leads through the sales cycle. You will collaborate with the BD team to prioritize accounts, refine outreach, and drive high-quality engagement across calls, emails, and LinkedIn.

The role emphasizes relationship-building, CRM discipline, and continuous improvement to hit ambitious goals in a fast-paced EdTech environment.