EdTech SDR: Generate Qualified Meetings & Opportunities

Cengage Group; Jackson (MS); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a Business Development professional to generate qualified meetings with prospective partners and collaborate with our team to refine outreach strategies. You will research institutions, nurture leads, and drive engagement across multiple channels to build a pipeline of opportunities.

The role emphasizes proactive outreach, relationship-building, and detailed CRM documentation, with a focus on high-performance teamwork and achieving sales targets across the US market.

Qualifications

• Hands-on experience with CRM systems and sales tools.
• Proficiency in MS Office applications.
• Self-motivated with a goal-oriented mindset.
• Willingness to work in a high-performance team with high expectations.
• Strong organization and communication skills.
• Desire to improve daily through development and training.
• Ability to build rapport and engage clients.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers and creating sales opportunities for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs, conferences, and outreach lists.
• Drive quality outreach via phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals for Cengage offerings.
• Nurture and manage leads until sales-ready, providing qualified opportunities to partners.
• Track activity and record notes in CRM to support account management teams.

Skills

CRM systems

MS Office

Self-starter

Accountability

High-performance team

Organization & communication

Continual development

Prospecting & outreach

Job description

Cengage Group is seeking a Business Development professional to generate qualified meetings with prospective partners and collaborate with our team to refine outreach strategies. You will research institutions, nurture leads, and drive engagement across multiple channels to build a pipeline of opportunities.

The role emphasizes proactive outreach, relationship-building, and detailed CRM documentation, with a focus on high-performance teamwork and achieving sales targets across the US market.