SAP Data & AI Alliances ARD — GTM & Growth Lead

EY; Washington (District of Columbia); Hybrid; USD 199,000 - 358,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan

Paid time off

Job summary

EY is seeking a SAP Data & AI GTM-focused Associate Director within the Alliance and Ecosystem Relationship team in the United States. You will design and drive alliance campaigns, coordinate global and regional go-to-market efforts, and develop compelling messaging with EY leadership, SAP teams, and account executives.

You will partner with Brand and Marketing to create collateral, manage demos and assets, and lead regional enablement sessions while aligning with EY's broader alliance goals and

Qualifications

• Experience in alliance management and business development for technology or professional services.
• Understanding of SAP solutions and data/AI capabilities in GTM campaigns.
• Strong relationship-building and governance oversight across regions.

Responsibilities

• Design SAP Data & AI GTM campaign strategy and program elements.
• Collaborate with Data & AI leadership and Alliance team on campaign components.
• Identify target accounts with Global and Region Go-To-Market Leaders and alliance directors.
• Develop messaging and value proposition for campaigns with alliance alignment.
• Create sales collateral, marketing strategy, and enablement materials; coordinate events.
• Coordinate with internal tech teams and alliance teams to track demos and assets.
• Activate regions with awareness sessions and secure regional support.
• Incubate target accounts with Alliance Client Executives to expand sales motion.

Skills

Alliance partner management

Business development

Marketing

Contract management

Financial management

Content management

Governance oversight

Operational support

Relationship building

Highly organized

Tools

SAP

Job description

EY is seeking a SAP Data & AI GTM-focused Associate Director within the Alliance and Ecosystem Relationship team in the United States. You will design and drive alliance campaigns, coordinate global and regional go-to-market efforts, and develop compelling messaging with EY leadership, SAP teams, and account executives.

You will partner with Brand and Marketing to create collateral, manage demos and assets, and lead regional enablement sessions while aligning with EY's broader alliance goals and