SAP Data & AI Alliance ARD — Global GTM Leader

EY; Austin (TX); Hybrid; USD 166,000 - 373,000; Full time

Job summary

EY seeks a SAP Alliance/ARD Associate Director to lead alliance management and go-to-market programs in the United States. The role sits within EY’s Alliance and Ecosystem Relationship team, coordinating with EY leadership, account teams, and SAP to drive revenue through Data & AI solutions.

You will design GTM campaigns, craft messaging, and coordinate with cross-functional teams across regions. Some travel and virtual work are expected as part of a global collaboration.

Qualifications

• Experience in alliance management or business development for tech or professional services.
• Strong networking and influence skills.
• Excellent communicator with project management skills.

Responsibilities

• Design SAP Data & AI GTM campaign strategy and program elements.
• Collaborate on alliance components of the campaign (relationship map, cadence, governance, contracts, resale).
• Identify target accounts with Global and Region Go-To-Market Leaders.
• Develop messaging and value proposition for the campaign.
• Create sales collateral, marketing strategy, and enablement materials; coordinate events.
• Coordinate with internal technology teams to track demos and assets.
• Activate each region with awareness sessions.
• Engage with Region SAP Go to Market Leaders to secure region support.
• Incubate target accounts and land sales motion with Alliance Client Executives.
• Provide early-stage big deal pre-sales support.
• Drive cadence with EY and SAP executives; escalate issues as needed.
• Oversee campaign governance and sales/pipeline discipline.

Skills

Alliance management

Business development

Marketing coordination

Relationship building

Project management

Stakeholder influence

Job description

EY seeks a SAP Alliance/ARD Associate Director to lead alliance management and go-to-market programs in the United States. The role sits within EY’s Alliance and Ecosystem Relationship team, coordinating with EY leadership, account teams, and SAP to drive revenue through Data & AI solutions.

You will design GTM campaigns, craft messaging, and coordinate with cross-functional teams across regions. Some travel and virtual work are expected as part of a global collaboration.