SAP Data & AI Alliance Associate Director — GTM Lead

EY; Jacksonville (FL); Hybrid; USD 166,000 - 358,000; Full time

Job summary

EY is seeking a SAP alliance-focused Associate Director to drive Data & AI go-to-market campaigns across the US. You will coordinate with EY leadership, alliance teams and SAP colleagues to craft strategy, messaging and sales enablement.

This role blends alliance governance with hands-on program delivery in a dynamic, globally coordinated environment. You’ll manage multi-regional initiatives, evolve relationships, and support regional leaders to expand joint opportunities while aligning with

Qualifications

• Ability to juggle many activities and provide enablement services across alliance partner management, business development, marketing, contract management, financial management, content management, governance oversight and operational support.

Responsibilities

• Design SAP Data & AI GTM campaign strategy and program elements.
• Collaborate on alliance components of the campaign (relationship map, cadence, governance, contracts, resale).
• Identify target account strategy with Go-To-Market leaders and alliance directors.
• Develop messaging and value proposition for campaign and secure alignment from the alliance.
• Work with Brand, Marketing and Communications to develop sales collateral and enablement materials.
• Coordinate with internal tech teams and the Alliance Practice to track demos and tech assets.
• Activate regions with internal and external awareness sessions.
• Engage with region SAP Go to Market Leaders to secure regional support and leads.
• Incubate target accounts and land sales motion with Alliance Client Executives.
• Provide pre-sales support for big deals and drive sales cadence and governance.

Skills

alliance partner management

business development

marketing

contract management

financial management

content management

governance oversight

operational support

relationship building

project management

Tools

SAP

Job description

EY is seeking a SAP alliance-focused Associate Director to drive Data & AI go-to-market campaigns across the US. You will coordinate with EY leadership, alliance teams and SAP colleagues to craft strategy, messaging and sales enablement.

This role blends alliance governance with hands-on program delivery in a dynamic, globally coordinated environment. You’ll manage multi-regional initiatives, evolve relationships, and support regional leaders to expand joint opportunities while aligning with