Sales Representative

Boulder Connect; San Diego (CA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical reimbursement

401k plan

Expense reimbursement

Job summary

Boulder Connect in California seeks a Sales Representative to manage and grow our wine portfolio within a designated territory. You will build relationships with buyers, conduct sales calls, and expand presence through retail placements and wine-list opportunities.

The ideal candidate has at least 3 years of outside wine sales experience, solid knowledge of imports (French, Italian, Southern Hemisphere), and a professional wine certification is preferred.

Qualifications

• Minimum 3 years outside wine sales experience.
• Experience selling to independent retailers and on-premise accounts.
• Broad knowledge of imports (French, Italian, Southern Hemisphere).
• Professional wine certification preferred (WSET, CMS).
• Ability to lift 40-pound cases; valid driver’s license and own transportation.

Responsibilities

• Establish and maintain relationships with buyers at accounts.
• Conduct sales calls to existing and potential customers.
• Increase sales through retail placements and wine-list opportunities.
• Cold calling to acquire new accounts and follow up on leads.
• Address opportunities and challenges with solutions.
• Organize staff education events and distribute educational materials.
• Support tasting events, promotions, and company initiatives.
• Participate in sales meetings and ongoing education.

Skills

Outside wine sales

Relationship building

Cold calling

Multi-tasking

Customer service

Education

Wine certification (WSET, CMS)

Tools

Computers

Job description

We are seeking a Sales Representative to manage and grow our wine portfolio within a designated territory. Key responsibilities include

• establishing and maintaining relationships with buyers at all accounts
• conducting sales calls to existing and potential customers
• increasing sales through retail placements and wine list opportunities
• cold calling to acquire new accounts and following up on leads
• recognizing sales opportunities and addressing challenges with solutions
• organizing staff education events and distributing educational materials
• supporting tasting events, promotional activities, and company initiatives
• participating in sales meetings, goal reviews, and ongoing education

Qualifications include a minimum of 3 years' experience in outside wine sales, with proven success in selling to independent retailers and on-premise accounts. Candidates should have broad knowledge of imports, especially French, Italian, and Southern Hemisphere wines, and be comfortable with cold calling and managing multiple priorities independently. A professional wine certification (e.g., WSET, CMS) is preferred. Additional requirements are the ability to lift 40-pound cases, proficiency with computers, own transportation, valid driver’s license, and a clean driving record. Compensation includes base salary, commissions, incentives, expenses, medical reimbursement, and a 401k plan. This role requires a passionate, goal-oriented individual with strong communication and organizational skills, committed to delivering excellent customer service and expanding market presence.