Sales Programs Director – Growth & Strategy (Hybrid)

Wolters Kluwer; Indianapolis (IN); Hybrid; USD 122,000 - 219,000; Full time

Job summary

Wolters Kluwer in the USA seeks a Sales Programs Associate Director to partner with senior sales leaders and drive pipeline, productivity, and revenue growth. You will design and lead strategic programs across regions, partnering with Revenue Operations, Marketing, Enablement, and Finance to deliver measurable commercial outcomes.

This role requires 8+ years in related fields, experience with Salesforce/Power BI, and the ability to influence executive stakeholders.

Qualifications

• 8+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth.
• Demonstrated ability to influence senior sales leaders and executive stakeholders.
• Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation.
• Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems.

Responsibilities

• Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance.
• Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
• Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
• Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments.
• Translate strategic business goals into scalable sales plays and actionable field initiatives.
• Ensure alignment between sales programs and broader commercial, revenue, and go-to-market strategies.
• Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
• Own measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes.
• Assess overall business and pipeline health, lead root-cause analysis of performance gaps, and partner with Sales Leadership to define recovery strategies.
• Serve as a trusted advisor to regional and senior sales leadership teams.
• Participate in business reviews, forecasting discussions, and strategic planning sessions.
• Recommend sales motions, growth plays, account targeting strategies, and performance improvement initiatives.
• Support annual and quarterly planning processes by identifying strategic pipeline-generation priorities.
• Partner closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, Customer Success, and Finance.
• Ensure coordinated execution of sales and marketing initiatives.
• Lead cross-functional teams responsible for program development, implementation, and measurement.
• Promote alignment across functions to improve commercial execution and customer outcomes.
• Scale successful programs and best practices across the organization.
• Establish governance frameworks to ensure accountability, transparency, and effective execution.
• Define stakeholder ownership, timelines, milestones, reporting requirements, and escalation processes.
• Oversee program adoption, seller engagement, and change management activities.
• Evaluate program effectiveness and identify opportunities to improve execution and business impact.
• Drive a culture of continuous improvement, experimentation, innovation, and operational excellence.
• Lead, mentor, and develop Sales Programs Managers, Analysts, and project teams.
• Provide coaching and strategic direction to ensure high-quality program execution.
• Foster collaboration, accountability, and professional development across the function.
• Build organizational capabilities and scalable program management practices.

Skills

Sales program design

Strategic leadership

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Salesforce

Power BI

CRM analytics platforms

Job description

Wolters Kluwer in the USA seeks a Sales Programs Associate Director to partner with senior sales leaders and drive pipeline, productivity, and revenue growth. You will design and lead strategic programs across regions, partnering with Revenue Operations, Marketing, Enablement, and Finance to deliver measurable commercial outcomes.

This role requires 8+ years in related fields, experience with Salesforce/Power BI, and the ability to influence executive stakeholders.