Sales Enablement Manager: Wholesale Launch & Growth

RevOps Report; Lehi (UT); On-site; USD 102,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Match

Flexible PTO

Earn a Mattress

Purple Swag

Amazing Purple Products

Job summary

Purple is seeking a Sales Enablement Manager for its Wholesale team to design engaging learning content and own launch enablement. You will craft materials, sell sheets, and field tools, partnering with Sales Leadership and Product to drive results.

The role blends instructional design with cross-functional execution, requiring a strong writer who can manage multiple initiatives and deliver on-brand content across LMS and in-store platforms. This is a high-impact, IC role based in Utah.

Qualifications

• Bachelor's degree in Instructional Design, Communications, Marketing, English, Education, or equivalent experience.
• 3–5 years of experience in sales enablement, instructional design, training content development, or field communications — preferably in a B2B, wholesale, or product-driven retail environment (mattress, furniture, home goods, etc.).
• Strong writing and content creation skills — able to independently produce polished field communications, training materials, program launches, and event content — with strong attention to detail.
• Proven ability to translate complex product information into engaging, accessible training content, and a solid understanding of the retail sales cycle, especially high‑consideration items like mattresses or furniture.
• Familiarity with instructional design principles and experience with tools like Articulate 360, Vyond, Camtasia, or Adobe Creative Suite.
• Experience managing LMS platforms and/or sales enablement tools (Bridge, Salesforce, Highspot, or similar); comfortable with platform governance and content hygiene.
• Demonstrated ability to manage multiple concurrent programs and deadlines in a fast‑paced environment; a self‑starter who operates with minimal direction and shifts priorities quickly.
• High proficiency in office software, including MS Office, G‑Suite, and project management tools.

Responsibilities

• Trainings & Enablement Content: Develop retail- and wholesale-focused content: product guides, sales modules, eLearning, videos, quick-reference tools, scenarios.
• Translate technical product features into compelling, easy-to-understand content for frontline teams and customers.
• Own content ecosystem across Bridge, PurplePedia, LMS, and Grid Institute; update onboarding materials with launches.
• Apply adult learning principles and instructional design to create engaging training; coordinate with Visual Brand Manager for on-brand assets.
• Develop and refresh competency-building content with HRBP input; translate goals into field-ready training.
• Design content accessible across LMS, mobile, and in-store kiosks; gather feedback to improve effectiveness.
• Launch Enablement: lead readiness for product launches, trade shows, major accounts; provide kits, sheets, guides, and assets.
• Build and maintain field enablement tools: sell sheets, FAQs, competitive tools, quick references.
• Coordinate with Product, Marketing, Visual Merchandising, and Accounts to align content with selling moments and promotions.
• Wholesale Communications: manage field comms calendar and leadership messaging; collaborate with RevOps for logistics.
• Culture & Recognition: drive wholesale culture programs like Club Purple and recognition events; celebrate wins with engaging content.
• Cross-Functional Collaboration: partner with Sales, Marketing, Product, Finance, Operations to keep enablement content launch-ready.
• Own ambiguous projects with autonomy as priorities evolve.

Skills

Sales enablement

Instructional design

Content development

LMS

Strong writing

Project management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Articulate 360

Vyond

Camtasia

Adobe Creative Suite

Bridge LMS

Salesforce

Highspot

Job description

Purple is seeking a Sales Enablement Manager for its Wholesale team to design engaging learning content and own launch enablement. You will craft materials, sell sheets, and field tools, partnering with Sales Leadership and Product to drive results.

The role blends instructional design with cross-functional execution, requiring a strong writer who can manage multiple initiatives and deliver on-brand content across LMS and in-store platforms. This is a high-impact, IC role based in Utah.