Sales Enablement Lead — GTM & Content Strategy

Distro; Duluth (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Distro is seeking a Sales Enablement professional to empower sales leaders with learning materials, content, and tools that drive growth. This role partners with the Enablement and RevOps teams to design programs, playbooks, and messaging that align with GTM priorities and revenue goals.

You will translate product positioning into field-ready narratives, support launches, and measure impact through adoption metrics and KPI tracking.

Qualifications

• Bachelor's degree required or equivalent.
• Minimum 2 years' experience in B2B sales.
• Experience in sales enablement preferred.
• Strong content development and communication skills.

Responsibilities

• Design and execute enablement programs aligned to GTM priorities and revenue goals.
• Communicate enablement strategy, progress, and KPIs to stakeholders.
• Support Enablement Training Team to deliver high-quality learning experiences.
• Create and maintain sales playbooks, battlecards, and objection-handling resources.
• Translate product marketing positioning into sales narratives and value propositions.
• Enable product launches and GTM campaigns with content, training, and field readiness.
• Facilitate and influence content creation in partnership with Sales and Marketing.
• Measure program effectiveness using adoption metrics, productivity indicators, and revenue impact.
• Partner cross-functionally with Sales, Marketing, Product, RevOps, and CS to align GTM execution.
• Gather and relay field feedback to continuously refine Enablement programs and strategy.

Skills

Sales enablement

GTM strategy

CRM systems

Content creation

Cross-functional

Training delivery

Communication

Education

Bachelor's degree

Tools

Seismic

Salesforce

LMS

Job description

Distro is seeking a Sales Enablement professional to empower sales leaders with learning materials, content, and tools that drive growth. This role partners with the Enablement and RevOps teams to design programs, playbooks, and messaging that align with GTM priorities and revenue goals.

You will translate product positioning into field-ready narratives, support launches, and measure impact through adoption metrics and KPI tracking.