Wholesale Sales Enablement Lead

Purple Innovation, LLC; Lehi (UT); Hybrid; USD 102,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Match

Flexible PTO

Earn a Mattress

Purple Swag

Purple Products

Job summary

Purple is seeking a Sales Enablement Manager to join our Wholesale team. You will blend training-content craft with enablement execution: design engaging learning, own launch enablement, field communications, and incentive program support that keeps teams informed and motivated.

You’ll partner with Sales Leadership, Product, Marketing, and Operations to translate business goals into field-ready content and tools that empower retail associates and wholesale teams to confidently sell mattresses.

Qualifications

• 3–5 years of experience in sales enablement, instructional design, training content development, or field communications — preferably in a B2B, wholesale, or product-driven retail environment.
• Strong writing and content creation skills — able to independently produce polished field communications, training materials, program launches, and event content — with strong attention to detail.
• Proven ability to translate complex product information into engaging, accessible training content, and a solid understanding of the retail sales cycle, especially high‑consideration items like mattresses or furniture.

Responsibilities

• Develop retail- and wholesale-focused content: Create engaging training materials — product knowledge guides, sales technique modules, interactive eLearning, videos, quick-reference tools, and customer interaction scenarios — tailored for both retail mattress sales associates and internal wholesale teams.
• Simplify the complex: Translate technical product features into compelling, easy-to-understand content that resonates with frontline associates and customers.
• Own the content ecosystem: Develop, maintain, and govern training content across Bridge, PurplePedia, LMS, and the Grid Institute training library — including product knowledge, sales skills, and process training, plus new-hire onboarding materials that stay current with launches and strategy changes.
• Use instructional design best practices: Apply adult learning principles and instructional design methodologies to produce training that sticks in fast-paced retail and wholesale settings; partner with the Visual Brand Manager on polished, on-brand assets.
• Support development: Work with the HRBP to develop and refresh competency‑building content, translating goal‑setting frameworks and leadership development priorities into field‑ready training.
• Deliver across channels and improve: Design content that is accessible across platforms including LMS, mobile devices, and in‑store training kiosks; incorporate feedback from associates, store managers, and retail partners to continuously refine effectiveness.

Skills

Sales enablement

Instructional design

Content development

Field communications

Education

Bachelor's degree in Instructional Design, Communications, Marketing, English, Education, or equivalent experience

Tools

Articulate 360

Vyond

Camtasia

Adobe Creative Suite

Bridge

Salesforce

Highspot

Job description

Purple is seeking a Sales Enablement Manager to join our Wholesale team. You will blend training-content craft with enablement execution: design engaging learning, own launch enablement, field communications, and incentive program support that keeps teams informed and motivated.

You’ll partner with Sales Leadership, Product, Marketing, and Operations to translate business goals into field-ready content and tools that empower retail associates and wholesale teams to confidently sell mattresses.