RevOps Lead: HubSpot & Funnel Automation

Base44; New York (NY); On-site; USD 135,000 - 150,000; Full time

Job summary

Base44 Inc. in the New York area is seeking a Revenue Operations Manager, Demand Funnel to own the top-of-funnel systems, data, and reporting across Marketing, SDRs, Sales, and Product.

You will ensure leads, product signals, and campaigns translate into action and pipeline, with Wix backing. You’ll build and optimize HubSpot workflows, lead routing, attribution, dashboards, and data hygiene, collaborating with RevOps leadership and the Marketing, SDR, and Sales teams to align on ICPs and

Qualifications

• 4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company
• Deep, hands-on HubSpot ownership (workflows, lifecycle design, scoring, routing, reporting, and integrations)
• Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams
• Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations
• Comfort with enrichment and data tools (ZoomInfo, Clay, or similar) and with data hygiene at scale
• Hands-on use of AI and automation tools to improve how operations work
• Self-motivated, structured, and comfortable with ambiguity in a "startup within a giant" environment
• Based in the New York area, able to commute to our NYC office 3 times per week

Responsibilities

• Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and integrations (ZoomInfo, Clay, Chili Piper)
• Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources
• Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts
• Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data
• Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up
• Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment
• Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early
• Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation
• Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes
• Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org
• Work with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data

Skills

Marketing Operations

Growth Operations

Revenue Operations

Analytical skills

SQL

Data-driven decisions

PQLs (PLG)

Startup environment

Tools

HubSpot

ZoomInfo

Clay

Chili Piper

Job description

Base44 Inc. in the New York area is seeking a Revenue Operations Manager, Demand Funnel to own the top-of-funnel systems, data, and reporting across Marketing, SDRs, Sales, and Product.

You will ensure leads, product signals, and campaigns translate into action and pipeline, with Wix backing. You’ll build and optimize HubSpot workflows, lead routing, attribution, dashboards, and data hygiene, collaborating with RevOps leadership and the Marketing, SDR, and Sales teams to align on ICPs and