Revenue Operations Manager, Demand Funnel - Base44

Wix; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is building the go-to-market function for demand generation. This revenue operations role owns systems, data, and reporting behind top-of-funnel activities to turn every lead, signal, and campaign into pipeline.

This role sits in RevOps and partners with Marketing, SDRs, Sales, and Product to optimize routing, scoring, attribution, and dashboards. Based in New York area with hybrid work expectations.

Qualifications

• 4+ years in Marketing Operations, Growth Ops, or Revenue Ops in B2B SaaS.
• Hands-on HubSpot ownership: workflows, lifecycle design, scoring, routing, reporting.
• Experience building lead routing, SLAs, and marketing–sales handoffs.
• Experience with attribution models, funnel metrics, and campaign reporting.
• Comfort with enrichment/data tools (ZoomInfo, Clay) and data hygiene at scale.
• Strong analytical skills; SQL or advanced spreadsheet/dashboarding experience.
• Experience with PLG motions (PQLs or product usage data) is a plus.
• Familiarity with AI/ML or developer-centric SaaS is a plus.
• Self-motivated, structured, startup mindset; able to work in a fast-paced org.
• Based in the New York area; able to commute to NYC office 3x per week.

Responsibilities

• Own the top-of-funnel tech stack, including HubSpot architecture and integrations.
• Design and run lead routing, assignment, and SLA monitoring across sources.
• Partner with Product data to turn product usage signals into scored, actionable leads.
• Build and maintain lead lifecycle and scoring models; iterate on data.
• Own campaign infrastructure and tracking, including UTM governance and forms.
• Build attribution and funnel reporting showing drivers of opportunities and pipeline.
• Create dashboards and weekly reporting on lead volume, conversion, speed to lead, and pipeline.
• Set data hygiene standards: deduplication, field integrity, enrichment, QA.
• Collaborate with Marketing, SDR, and Sales on ICP, definitions, and handoffs.
• Use AI and automation to reduce manual work and share learnings across GTM.
• Partner with RevOps on territory, capacity, and forecasting inputs from top-of-funnel data.

Skills

Analytical skills

SQL

Dashboarding

Stakeholder alignment

Marketing operations

Tools

HubSpot

ZoomInfo

Clay

Chili Piper

Job description

Revenue Operations Manager, Demand Funnel - Base44

• Full-time
• City: US Remote
• Department/Company: Base44

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Marketing Operations hire, you’ll own the systems, data, and reporting behind our top of funnel, so every lead, product signal, and campaign turns into action and pipeline.

This role sits within Revenue Operations, reporting into RevOps leadership, and works side by side with Marketing, SDRs, Sales, and Product. You’ll partner closely with our marketing and events teams on campaigns, tracking, and lead follow-up, and with Sales leadership on routing, definitions, and handoffs. We’re scaling from a small team to a large one in a single year, so you’ll be the connective tissue between the people generating demand and the people converting it.

This role is ideal for an operator who loves both the plumbing and the insight. Our funnel is growing fast, with sources that include inbound, product-qualified leads and accounts, events, outbound, and partners, and you’ll make sure it is measured, routed, and followed up on correctly from day one. You won’t inherit a mature playbook. You’ll help build it, with the backing of RevOps leadership and Wix.

In your day-to-day, you will:

Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it (ZoomInfo, Clay, Chili Piper, and others)

Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources, so no lead goes stale and every handoff to SDRs and AEs is clean

Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts

Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data

Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up

Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment

Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early

Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation

Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes

Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org

Work with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data

4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment

Deep, hands-on HubSpot ownership (not just usage): workflows, lifecycle design, scoring, routing, reporting, and integrations

Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams

Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations

Comfort with enrichment and data tools (ZoomInfo, Clay, or similar) and with data hygiene at scale

Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience

Experience with PLG motions, including PQLs or product usage data, is a strong plus

Familiarity with AI, ML, or developer-centric SaaS is a plus

Hands-on use of AI and automation tools to improve how operations work

Self-motivated, structured, and comfortable with ambiguity in a “startup within a giant” environment

Based in the New York area, able to commute to our NYC office 3 times per week

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our first Marketing Operations hire, you’ll play a key role in shaping how we measure and scale our go-to-market engine, working closely with our RevOps, Marketing, and Sales leadership.

Compensation:
The approximate compensation is $135K - $150K/yr. Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.