RevOps Lead: Top-of-Funnel & Demand Strategy

Base44; San Diego (CA); Sur place; USD 135 000 - 150 000; Plein temps

Résumé du poste

Base44, an AI-powered software development platform recently acquired by Wix, seeks a Marketing Operations lead to own the top-of-funnel systems, data, and reporting. You will partner with Marketing, SDRs, Sales, and Product to ensure seamless routing, scoring, and handoffs, and to build a scalable go-to-market measurement framework.

You’ll design pipelines, dashboards, and attribution models that drive pipeline growth, while partnering with RevOps and leadership to align on ICPs, definitions,

Qualifications

• 4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment.
• Hands-on HubSpot ownership: workflows, lifecycle design, routing, reporting, and integrations.
• Experience building lead routing, SLAs, and handoff processes across marketing, SDR, and sales teams.
• Experience with attribution models, funnel metrics, and campaign reporting; ability to turn data into recommendations.
• Familiarity with enrichment and data hygiene at scale.

Responsabilités

• Own the top-of-funnel tech stack, including HubSpot architecture and integrations.
• Design and run lead routing, assignment, and SLA monitoring across all sources.
• Partner with Product data to use product signals for leads and accounts.
• Build and refine lead lifecycle and scoring models based on conversion data.
• Own campaign infrastructure and tracking from capture through follow-up.
• Create dashboards and weekly reporting on lead volume, conversion rates, and pipeline.
• Set data hygiene standards: deduplication, field integrity, enrichment, QA.
• Align with Marketing, SDR, and Sales leadership on ICP and handoffs.

Connaissances

HubSpot ownership

Lead routing

Attribution metrics

SQL & Dashboards

PLG data

Data hygiene

AI automation

Startup experience

Cross-team collaboration

Outils

HubSpot

ZoomInfo

Clay

Chili Piper

Description du poste

Base44, an AI-powered software development platform recently acquired by Wix, seeks a Marketing Operations lead to own the top-of-funnel systems, data, and reporting. You will partner with Marketing, SDRs, Sales, and Product to ensure seamless routing, scoring, and handoffs, and to build a scalable go-to-market measurement framework.

You’ll design pipelines, dashboards, and attribution models that drive pipeline growth, while partnering with RevOps and leadership to align on ICPs, definitions,