Remote Revenue Ops Lead - Demand Funnel & Pipeline

Wix; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Job summary

Base44, an AI-powered software development platform recently acquired by Wix, is building the go-to-market function for demand generation. This revenue operations role owns systems, data, and reporting behind top-of-funnel activities to turn every lead, signal, and campaign into pipeline.

This role sits in RevOps and partners with Marketing, SDRs, Sales, and Product to optimize routing, scoring, attribution, and dashboards. Based in New York area with hybrid work expectations.

Qualifications

• 4+ years in Marketing Operations, Growth Ops, or Revenue Ops in B2B SaaS.
• Hands-on HubSpot ownership: workflows, lifecycle design, scoring, routing, reporting.
• Experience building lead routing, SLAs, and marketing–sales handoffs.
• Experience with attribution models, funnel metrics, and campaign reporting.
• Comfort with enrichment/data tools (ZoomInfo, Clay) and data hygiene at scale.
• Strong analytical skills; SQL or advanced spreadsheet/dashboarding experience.
• Experience with PLG motions (PQLs or product usage data) is a plus.
• Familiarity with AI/ML or developer-centric SaaS is a plus.
• Self-motivated, structured, startup mindset; able to work in a fast-paced org.
• Based in the New York area; able to commute to NYC office 3x per week.

Responsibilities

• Own the top-of-funnel tech stack, including HubSpot architecture and integrations.
• Design and run lead routing, assignment, and SLA monitoring across sources.
• Partner with Product data to turn product usage signals into scored, actionable leads.
• Build and maintain lead lifecycle and scoring models; iterate on data.
• Own campaign infrastructure and tracking, including UTM governance and forms.
• Build attribution and funnel reporting showing drivers of opportunities and pipeline.
• Create dashboards and weekly reporting on lead volume, conversion, speed to lead, and pipeline.
• Set data hygiene standards: deduplication, field integrity, enrichment, QA.
• Collaborate with Marketing, SDR, and Sales on ICP, definitions, and handoffs.
• Use AI and automation to reduce manual work and share learnings across GTM.
• Partner with RevOps on territory, capacity, and forecasting inputs from top-of-funnel data.

Skills

Analytical skills

SQL

Dashboarding

Stakeholder alignment

Marketing operations

Tools

HubSpot

ZoomInfo

Clay

Chili Piper

Job description

Base44, an AI-powered software development platform recently acquired by Wix, is building the go-to-market function for demand generation. This revenue operations role owns systems, data, and reporting behind top-of-funnel activities to turn every lead, signal, and campaign into pipeline.

This role sits in RevOps and partners with Marketing, SDRs, Sales, and Product to optimize routing, scoring, attribution, and dashboards. Based in New York area with hybrid work expectations.