RevOps Lead: Funnel & GTM Analytics

Base44; Salt Lake City (UT); On-site; USD 120,000 - 170,000; Full time

Job summary

Base44 is hiring a Revenue Operations Manager to own the top-of-funnel systems, data, and reporting. You will partner with Marketing, SDRs, Sales, and Product to ensure clean routing, actionable leads, and accurate funnel insights.

You’ll build the playbook for measuring demand and driving pipeline in a fast-growing startup within Wix. You’ll own the tech stack, lead scoring, lifecycle design, and campaign tracking, and work with leadership to align on ICP and handoff processes while leveraging

Qualifications

• 4+ years in Marketing Ops, Growth Ops, or Revenue Ops at a B2B SaaS company
• Hands-on HubSpot ownership: workflows, lifecycle design, scoring, routing, reporting, integrations
• Experience building lead routing, SLAs, and handoffs between marketing, SDR, and sales
• Experience with attribution models, funnel metrics, and campaign reporting
• Comfort with data hygiene and enrichment tools and with data hygiene at scale
• Strong analytical skills with SQL or advanced spreadsheet/dashboarding
• PLG motions experience is a plus
• Familiarity with AI/ML or developer-centric SaaS is a plus
• Self-motivated, structured, comfortable with ambiguity in a startup within Wix environment
• Located near Salt Lake City, UT or San Diego, CA area

Responsibilities

• Own the top-of-funnel tech stack (HubSpot architecture, scoring, properties, lifecycle stages) and integrations
• Design and run lead routing, assignment, and SLA monitoring across sources
• Turn product usage signals into scored, routed leads and accounts
• Build lead lifecycle and scoring models and iterate on them
• Own campaign infrastructure and tracking from capture through follow-up
• Create dashboards and weekly funnel reporting by source, campaign, and segment
• Set data hygiene standards: deduplication, field integrity, enrichment, QA
• Align on ICP, definitions (MQL/SQL/PQL/SAL) and handoffs with Marketing, SDR, Sales
• Use AI and automation to reduce manual work and share learnings across GTM
• Coordinate with RevOps on territory, capacity, and forecasting inputs

Skills

HubSpot ownership

Lead routing

Attribution modeling

SQL analytics

AI/automation

Education

Bachelor's degree

Tools

ZoomInfo

Clay

Chili Piper

Job description

Base44 is hiring a Revenue Operations Manager to own the top-of-funnel systems, data, and reporting. You will partner with Marketing, SDRs, Sales, and Product to ensure clean routing, actionable leads, and accurate funnel insights.

You’ll build the playbook for measuring demand and driving pipeline in a fast-growing startup within Wix. You’ll own the tech stack, lead scoring, lifecycle design, and campaign tracking, and work with leadership to align on ICP and handoff processes while leveraging