Revenue Operations Lead – Demand Funnel & GTM

Base44; San Diego (CA); On-site; USD 135,000 - 150,000; Full time

Job summary

Base44 Inc. is building a go-to-market operations hub in San Diego and seeking a Revenue Operations Manager for Demand Funnel. You’ll own the tech stack, data, and reporting behind top-of-funnel activity—turning leads, product signals, and campaigns into action and pipeline.

You’ll partner with Marketing, SDR, Sales, and Product to optimize routing, SLA tracking, and data-driven decisions. The role emphasizes AI-enabled automation and scalable processes in a startup within Wix.

Qualifications

• 4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company
• Hands-on HubSpot ownership: workflows, lifecycle design, scoring, routing, reporting, and integrations
• Experience building lead routing, SLAs, and handoffs between marketing, SDR, and sales
• Experience with attribution models, funnel metrics, and campaign reporting
• Experience with data hygiene tools and enrichment
• Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience
• Experience with PLG motions, including PQLs or product usage data is a strong plus
• Familiarity with AI, ML, or developer-centric SaaS is a plus
• Hands-on use of AI and automation tools to improve operations
• Located in or near Salt Lake City, UT, or San Diego, CA area

Responsibilities

• Own the top-of-funnel tech stack, including HubSpot architecture and integrations
• Design and run lead routing, assignment, and SLA monitoring across sources
• Partner with Product data to turn product usage signals into scored, routed leads and accounts
• Build and maintain lead lifecycle and scoring models, iterating on data-driven insights
• Own campaign infrastructure and tracking, including UTM governance, forms, lists, and lead operations
• Build attribution and funnel reporting showing what drives opportunities and pipeline by source
• Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution
• Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation
• Partner with Marketing, SDR, and Sales on ICP, definitions, and handoff processes
• Use AI and automation to remove manual work from lead ops and reporting, and share best practices

Skills

Marketing Operations

Analytics

SQL

Data-driven decision making

Tools

HubSpot

ZoomInfo

Clay

Chili Piper

Job description

Base44 Inc. is building a go-to-market operations hub in San Diego and seeking a Revenue Operations Manager for Demand Funnel. You’ll own the tech stack, data, and reporting behind top-of-funnel activity—turning leads, product signals, and campaigns into action and pipeline.

You’ll partner with Marketing, SDR, Sales, and Product to optimize routing, SLA tracking, and data-driven decisions. The role emphasizes AI-enabled automation and scalable processes in a startup within Wix.