Retail Sales Leader: Customer Experience & Omni-Channel

Michaels; Glen Allen (VA); On-site; USD 19,000 - 27,000; Full time

Benefits offered by this job

401(k) with employer match

Medical, dental, and vision coverage

Employee discounts

Job summary

Michaels in Richmond, VA is seeking a Sales Manager to lead a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations.

The Sales Manager will coach teams, provide MOD coverage, manage POS/Self-Checkout, and support omni-channel initiatives like BOPIS and Same Day Delivery, while promoting

Qualifications

• 3+ years retail leadership experience.
• Experience leading front-end and service operations to drive KPIs.
• Ability to model and coach customer experience and selling behaviors.

Responsibilities

• Lead and manage adherence to SOPs and company programs to ensure compliance with laws and requirements.
• Drive selling culture and customer experience, converting shoppers into buyers.
• Provide Manager-on-Duty coverage, maintain floor leadership, service standards, and continuity.
• Oversee POS and Self-Checkout usage for smooth transactions and customer support.
• Oversee in-store programs such as Balloons, Knit & Sew Shop, and loyalty enrollment.

Skills

Retail leadership

Customer experience coaching

Operations management

Tools

POS systems

Self-Checkout systems

Job description

Michaels in Richmond, VA is seeking a Sales Manager to lead a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations.

The Sales Manager will coach teams, provide MOD coverage, manage POS/Self-Checkout, and support omni-channel initiatives like BOPIS and Same Day Delivery, while promoting