Remote Website Manager — CMS & Performance Lead

Rethink First; Atlanta (GA); Remote; USD 70,000 - 110,000; Full time

Job summary

RethinkFirst is seeking a Website Manager to own the day-to-day operation, quality, and governance of our public marketing websites across RethinkBH, RethinkCare, and RethinkEd. Reporting to the VP of Marketing Analytics and Operations, this hands-on role will manage the content management system, publishing intake, releases, technical health, accessibility, and search readiness of our web properties.

The Website Manager will partner closely with Performance Marketing, Creative and Brand,

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, web development, information systems, or communications.
• 3–5 years of hands-on experience managing production marketing websites and publishing through a modern CMS.
• Working knowledge of HTML and CSS and ability to diagnose front-end issues.
• Practical experience with technical SEO, accessibility, responsive design, redirects, and release quality assurance.
• Experience using web analytics and site-health tools such as GA4 or Google Search Console.
• Strong project-management and stakeholder-management skills.
• Strong documentation and problem-solving in a multi-brand environment.

Responsibilities

• Own day-to-day administration of the content management system, including pages, templates, components, permissions, publishing workflows, and content structure.
• Manage intake and prioritization process for website requests across business lines, translating approved needs into realistic plans and release schedules.
• Build and update pages and landing pages using established components; coordinate with designers, developers, and agencies when new functionality or deeper technical changes are required.
• Lead website quality assurance and release readiness, including content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post-launch checks.
• Monitor and improve website health, performance, uptime, Core Web Vitals, redirects, crawlability, metadata, structured content, and other technical SEO fundamentals.
• Maintain website forms and routine integrations, troubleshoot issues, and document technical requirements clearly for internal or external development partners.
• Implement and maintain website-side requirements for campaign tracking, consent management, and landing-page tests defined in partnership with Performance Marketing and Marketing Operations.
• Create practical web governance, documentation, and reusable processes that reduce bottlenecks and make ownership, approvals, and standards clear.
• Use analytics, Search Console, and site-quality tools to identify issues and improvement opportunities, sharing concise recommendations with stakeholders.

Skills

Project management

Stakeholder management

Documentation

Problem solving

Attention to detail

Education

Bachelor's degree in marketing, web development, information systems, or related field

Equivalent practical experience

Tools

WordPress

Webflow

HubSpot

Contentful

GA4

Google Search Console

Job description

RethinkFirst is seeking a Website Manager to own the day-to-day operation, quality, and governance of our public marketing websites across RethinkBH, RethinkCare, and RethinkEd. Reporting to the VP of Marketing Analytics and Operations, this hands-on role will manage the content management system, publishing intake, releases, technical health, accessibility, and search readiness of our web properties.

The Website Manager will partner closely with Performance Marketing, Creative and Brand,