Remote VP of Lifecycle Marketing & Loyalty

IPSY; Ohio; Remote; USD 180,000 - 290,000; Full time

Benefits offered by this job

Competitive base salary

Bonus program

Medical, dental & vision insurance

Work from home flexibility

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for driving member engagement from first touch through long-term retention. You will define the engagement strategy, segmentation, and measurement infrastructure to prove CRM's impact on the business.

You will lead the loyalty program and CRM channels (email, push, SMS, site/app) and build a high-performing team that collaborates with Growth, Product, Finance, Engineering, and Analytics.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record of building measurement frameworks that prove CRM's value to the business.
• Experience earning credibility for CRM in companies where the channel was undervalued.

Responsibilities

• Define and own IPSY's lifecycle marketing strategy and targets.
• Set the vision for IPSY's loyalty program and drive ongoing evolution with key leads.
• Build and lead the lifecycle marketing org, shaping roles and headcount.

Skills

Lifecycle marketing

CRM strategy

Team leadership

Data analysis

A/B testing

Tools

ESPs

CDPs

personalization

testing tools

data pipelines

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for driving member engagement from first touch through long-term retention. You will define the engagement strategy, segmentation, and measurement infrastructure to prove CRM's impact on the business.

You will lead the loyalty program and CRM channels (email, push, SMS, site/app) and build a high-performing team that collaborates with Growth, Product, Finance, Engineering, and Analytics.