Remote VP, Lifecycle Marketing & Loyalty

IPSY; Heber (UT); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own engagement strategy from first touch through long-term retention. You will define segmentation, build measurement infra for CRM, and lead a team spanning loyalty, email, mobile, site marketing and retention.

This leadership role requires a strategic marketer with deep MarTech knowledge, ability to coach and lead, and a track record of proving CRM's business value in data-driven organizations.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Proven track record of building measurement frameworks that prove CRM's value.
• Credibility for CRM in companies where the channel was undervalued.
• Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools.
• Experience building and scaling lifecycle marketing teams.

Responsibilities

• Define the member engagement strategy across channels (email, push, SMS, site/app).
• Own segmentation framework and ensure consistency across campaigns and CRM programs.
• Lead the loyalty program evolution and IPSY Rewards in collaboration with leadership.
• Own lifecycle marketing's measurement framework and reporting to prove business impact.
• Build and lead the lifecycle marketing team and foster data-driven culture.

Skills

Lifecycle Marketing

CRM

Engagement marketing

Leadership

MarTech

Measurement

Tools

Iterable

Segment

CDP

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own engagement strategy from first touch through long-term retention. You will define segmentation, build measurement infra for CRM, and lead a team spanning loyalty, email, mobile, site marketing and retention.

This leadership role requires a strategic marketer with deep MarTech knowledge, ability to coach and lead, and a track record of proving CRM's business value in data-driven organizations.