Remote VP, Lifecycle Marketing & Member Loyalty

IPSY; Arizona; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive base salary plus bonus

Medical, dental & vision insurance

Work-from-home flexibility

Learning & development opportunities

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to define and own the engagement strategy from first touch to long-term retention. You will lead a team across loyalty, email, mobile, site marketing, retention, and win-back programs, setting targets and the operating model.

You are a strategic leader with MarTech expertise, capable of building measurement programs that prove CRM's value and driving a data-driven culture across campaigns and products.

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record building measurement frameworks that prove CRM's value to the business.
• Experience earning credibility for CRM in companies where the channel was undervalued.

Responsibilities

• Set vision for IPSY's loyalty program and lifecycle marketing strategy.
• Own Lifecycle Marketing’s measurement framework and reporting for CRM impact.
• Lead the lifecycle marketing org, including budget, headcount, and team structure.
• Represent lifecycle marketing in leadership discussions with Growth, Product, Finance, Engi neering, Data Analytics, Creative, and Merchandising.

Skills

Lifecycle marketing leadership

CRM analytics

Data-driven decision making

Team building

Tools

ESPs

CDPs

Personalization tools

Data pipelines

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to define and own the engagement strategy from first touch to long-term retention. You will lead a team across loyalty, email, mobile, site marketing, retention, and win-back programs, setting targets and the operating model.

You are a strategic leader with MarTech expertise, capable of building measurement programs that prove CRM's value and driving a data-driven culture across campaigns and products.