Remote VP, Lifecycle Marketing & Loyalty

IPSY; Missouri; Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive base salary & bonus

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own and lead how we engage members from first touch through retention. You’ll define engagement strategy, build measurement infrastructure, and lead a cross‑functional team including loyalty, email, mobile, and site marketing. This is a remote‑first, senior leadership role with hybrid options in select U.S.

locations. You’ll shape targets, operating model, and culture, driving a data‑driven, test‑and‑learn mindset across the

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing.
• Experience with subscription or paid membership models.
• Proven ability to build and operate measurement frameworks.

Responsibilities

• Define engagement strategy, map journeys to channels, and segment audiences.
• Own lifecycle measurement framework, holdout tests, and attribution.
• Build and lead the lifecycle marketing team and culture.
• Oversee MarTech architecture and tool evaluations (Iterable, Segment).

Skills

Lifecycle marketing

CRM strategy

Leadership

Cross-functional leadership

Data-driven decisions

Tools

Iterable

Segment

CDP

Personalization tools

Job description

IPSY seeks a VP, Lifecycle Marketing and Member Engagement to own and lead how we engage members from first touch through retention. You’ll define engagement strategy, build measurement infrastructure, and lead a cross‑functional team including loyalty, email, mobile, and site marketing. This is a remote‑first, senior leadership role with hybrid options in select U.S.

locations. You’ll shape targets, operating model, and culture, driving a data‑driven, test‑and‑learn mindset across the