Remote Senior Marketing Lead: AI-Driven B2B Growth

Lumen; Olympia (WA); Remote; USD 116,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Wellbeing programs

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs aligned with business priorities and sales goals. You will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

This role requires cross-functional influence, data-driven decisions, and the practical application of AI and automation to improve speed, consistency, and scale. This is a remote role within the United States.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Five or more years in B2B marketing, field marketing, demand generation, or program management.
• Demonstrated success translating priorities into integrated marketing programs with measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and conversion.
• Experience designing multichannel programs using digital, ABM, events, and partner tactics.
• Strong program management skills across multiple workstreams and timelines.
• Ability to influence Sales and Marketing without direct authority.
• Excellent analytical, written, and verbal communication skills.

Responsibilities

• Translate business priorities, sales goals, and product launches into integrated marketing strategies.
• Build roadmaps with objectives, audiences, success measures, and activation plans.
• Design programs that generate demand and improve pipeline conversion.
• Develop scalable frameworks and workflows activated across segments and regions.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners.
• Establish measurement frameworks linking marketing to pipeline and outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify AI-enabled workflows to improve research, targeting, content, and planning.
• Support events such as roundtables and trade shows.

Skills

Marketing strategy

B2B marketing

Demand generation

Multichannel campaigns

Program management

Influence stakeholders

Data-driven decisions

Communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs aligned with business priorities and sales goals. You will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

This role requires cross-functional influence, data-driven decisions, and the practical application of AI and automation to improve speed, consistency, and scale. This is a remote role within the United States.