Senior Lead Marketing Manager - AI-Driven Demand & Growth (Remote)

Lumen; Salt Lake City (UT); Remote; USD 115.000 - 150.000; Vollzeit

Benefits dieser Stelle

Health benefits

Life insurance

Voluntary lifestyle benefits

Zusammenfassung

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that translate business priorities into measurable growth. This leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

Success requires cross-functional influence, data-driven decision-making, and applying AI to improve speed, consistency and scale. This is a remote, U.S.-based role.

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and demand creation, engagement, progression, and conversion.
• Experience designing multichannel programs using digital, ABM, sales activation, partner, executive engagement, content, or events.
• Strong program management skills; ability to lead multiple workstreams and timelines.
• Proven ability to influence stakeholders and drive cross-functional alignment without direct authority.
• Strong analytical, written, and verbal communication skills to turn data into decisions and activation plans.

Aufgaben

• Translate business priorities, sales goals, product launches and insights into integrated marketing strategies.
• Build program roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs that generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows for cross-segment activation.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners for coordinated execution.
• Establish executive-ready measurement frameworks connecting marketing to pipeline and outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations.
• Identify and implement AI-enabled workflows for research, targeting, content, planning, activation, reporting and optimization.
• Support planning and execution of events like roundtables, trade shows, and industry engagements.

Kenntnisse

B2B marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Stakeholder influence

Data-driven decisions

AI workflows

Ausbildung

Bachelor's degree in Marketing or related field

Jobbeschreibung

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that translate business priorities into measurable growth. This leader will define target audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales.

Success requires cross-functional influence, data-driven decision-making, and applying AI to improve speed, consistency and scale. This is a remote, U.S.-based role.