Remote Senior Lead Marketing Manager — AI-Driven Growth

Lumen; Madison (WI); Remote; USD 106,000 - 141,000; Full time

Benefits offered by this job

Health benefits

Bonus information

Job summary

Lumen is a trusted network for AI-powered connectivity, offering a remote work opportunity within the U.S. The Senior Lead Marketing Manager will craft scalable, multichannel programs aligning with sales goals, pipeline needs, and AI-enabled optimization.

This leadership role emphasizes data-driven decisions and cross-functional influence across Field Marketing, Sales, Enablement, and Product Marketing. The position requires 5+ years in B2B marketing or related areas, a Bachelor's degree, and a

Qualifications

• Five+ years in B2B marketing, field marketing, demand generation, integrated marketing, ABM, or program management.
• Experience translating priorities into measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and multichannel programs.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with objectives, targets, measures, and activation plans.
• Design programs that generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners for coordinated execution.
• Establish executive-ready measurement frameworks linking marketing to pipeline and business outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows to improve research, targeting, content, planning, activation, reporting, and optimization.
• Support planning and execution of select events like roundtables and trade shows.

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

Account-based marketing

Program management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Lumen is a trusted network for AI-powered connectivity, offering a remote work opportunity within the U.S. The Senior Lead Marketing Manager will craft scalable, multichannel programs aligning with sales goals, pipeline needs, and AI-enabled optimization.

This leadership role emphasizes data-driven decisions and cross-functional influence across Field Marketing, Sales, Enablement, and Product Marketing. The position requires 5+ years in B2B marketing or related areas, a Bachelor's degree, and a