Remote Senior Marketing Lead, AI-Driven Growth

Lumen; Carson City (NV); Remote; USD 111,000 - 148,000; Full time

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs translating business priorities into measurable growth. You will define audiences, orchestrate multichannel campaigns, and create activation models for Field Marketing and Sales, leveraging AI/automation for speed and scale.

This is a work-from-home role within the U.S., collaborating with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation and Partners to drive demand, pipeline, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 5+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics: demand creation, account engagement, opportunity progression and conversion.
• Experience designing multichannel programs using digital, ABM, sales activation, partner, executive engagement, content or events.
• Strong program management skills to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and align Sales and Marketing.
• Strong analytical, written, and verbal communication skills to turn data into decisions.

Responsibilities

• Translate priorities into integrated marketing strategies.
• Build program roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs to generate demand and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows for multiple segments and regions.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners for execution.
• Establish measurement frameworks connecting marketing to pipeline and outcomes.
• Convert data into actionable recommendations and investment decisions.
• Implement AI-enabled workflows for research, targeting, content, planning, activation, reporting and optimization.
• Support planning and execution of select events (roundtables, trade shows, etc.).

Skills

B2B marketing

Field marketing

Demand generation

Integrated marketing

ABM

Program management

Cross-functional influence

Data-driven decisions

Analytics

Education

Bachelor's degree

Marketing/Business degree

Tools

Marketing automation

CRM

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs translating business priorities into measurable growth. You will define audiences, orchestrate multichannel campaigns, and create activation models for Field Marketing and Sales, leveraging AI/automation for speed and scale.

This is a work-from-home role within the U.S., collaborating with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation and Partners to drive demand, pipeline, and