Remote Senior Lead Marketing Manager for AI Growth

Lumen; Montpelier (VT); Remoto; USD 106.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Life insurance

Wellness programs

Descrizione del lavoro

Lumen, a trusted AI-ready connectivity leader, seeks a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with sales and pipeline goals. You will define audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales while leveraging AI for speed, scale, and impact.

Based in the U.S. and working remotely, you will influence cross-functional teams, build roadmaps, measure outcomes, and drive demand through

Competenze

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• Five+ years in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program mgmt.
• Proven ability to translate business and sales priorities into integrated marketing programs with measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics: demand creation, account engagement, opportunity progression, conversion.
• Experience designing multichannel programs using digital, ABM, activation, partner, executive engagement, content, or events.

Mansioni

• Translate priorities, goals, launches, gaps, and insights into integrated marketing strategies.
• Build roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs to generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows for multiple segments and regions.
• Partner with Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners for coordinated execution.
• Establish measurement frameworks linking marketing to pipeline and outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify AI-enabled workflows for research, targeting, content, planning, activation, reporting, and optimization.
• Assist planning and execution of select events like roundtables and trade shows.

Conoscenze

B2B marketing

Field marketing

Demand generation

Integrated marketing

ABM

Program management

Stakeholder influence

Data-driven decisions

Formazione

Bachelor’s degree

Descrizione del lavoro

Lumen, a trusted AI-ready connectivity leader, seeks a Senior Lead Marketing Manager to shape scalable, integrated marketing programs that align with sales and pipeline goals. You will define audiences, orchestrate multichannel programs, and create repeatable activation models for Field Marketing and Sales while leveraging AI for speed, scale, and impact.

Based in the U.S. and working remotely, you will influence cross-functional teams, build roadmaps, measure outcomes, and drive demand through