Remote Senior Marketing Lead for AI & Enterprise Growth

Lumen; Santa Fe (NM); Remote; USD 106,000 - 155,000; Full time

Job summary

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals and pipeline needs. You’ll define target audiences, orchestrate multichannel campaigns, and build activation models for Field Marketing and Sales, with a focus on AI-enabled workflows and data-driven decisions.

Based in the U.S. with a work-from-home arrangement, this role requires strong cross-functional influence, a track record in B2B marketing, and the ability to translate

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.
• Experience designing multichannel programs using digital, account-based marketing, sales activation, partner, executive engagement, content, or event tactics.
• Strong program management skills, with the ability to lead multiple workstreams, stakeholders, dependencies, and timelines.
• Proven ability to influence stakeholders and drive alignment across Sales and Marketing without direct authority.
• Strong analytical, written, and verbal communication skills, including the ability to turn complex strategies and performance data into clear decisions and activation plans.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows that can be activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support the planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements.

Skills

Strategic thinking

Cross-functional collaboration

Data-driven decision making

AI/automation literacy

Education

Bachelor's degree in Marketing or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals and pipeline needs. You’ll define target audiences, orchestrate multichannel campaigns, and build activation models for Field Marketing and Sales, with a focus on AI-enabled workflows and data-driven decisions.

Based in the U.S. with a work-from-home arrangement, this role requires strong cross-functional influence, a track record in B2B marketing, and the ability to translate