Remote Senior Lead Marketing Manager, AI-Driven Growth

Lumen; City of Albany (NY); Remote; USD 106,000 - 155,000; Full time

Job summary

Lumen is hiring a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals and pipeline objectives. You will lead multichannel initiatives, define audiences, and drive activation models across Field Marketing and Sales.

Strong cross-functional influence and AI-enabled tools will be central to improving speed, consistency, and scale. This is a work-from-home position within the U.S., with responsibilities spanning program roadmaps, demand generation, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.

Responsibilities

• Translate business priorities, sales goals, product launches, pipeline gaps, and customer insights into integrated marketing strategies.
• Build forward-looking program roadmaps with clear objectives, target audiences, success measures, and activation plans.
• Design programs that generate demand, expand buying groups, progress strategic opportunities, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows activated across segments, regions, accounts, and sales teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partner teams to drive coordinated execution.
• Establish executive-ready measurement frameworks and reporting that connect marketing performance to pipeline and business outcomes.
• Translate account, opportunity, engagement, customer, and market data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows that improve research, targeting, content development, planning, activation, reporting, and optimization.
• Support planning and execution of select events, including roundtables, trade shows, and other customer or industry-focused engagements

Skills

B2B marketing

Demand generation

Multichannel campaigns

Cross-functional influence

Data-driven decisions

Strategic planning

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Lumen is hiring a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals and pipeline objectives. You will lead multichannel initiatives, define audiences, and drive activation models across Field Marketing and Sales.

Strong cross-functional influence and AI-enabled tools will be central to improving speed, consistency, and scale. This is a work-from-home position within the U.S., with responsibilities spanning program roadmaps, demand generation, and