Remote Senior Marketing Lead for AI-Driven Growth

Lumen; Boise (ID); Remoto; USD 106.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health, Life and Voluntary Benefits

Comprehensive benefits package

Descrizione del lavoro

Lumen, the trusted network for the AI-powered world, seeks a Senior Lead Marketing Manager to shape scalable, integrated programs that translate business priorities into measurable growth. You’ll define target audiences, orchestrate multichannel campaigns, and create activation models for Field Marketing and Sales using data-driven decisions and AI-enabled workflows.

This remote, U.S.-based role emphasizes cross-functional influence, ownership, and clear performance metrics.

Competenze

• Five or more years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Demonstrated success translating business and sales priorities into integrated marketing programs tied to measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics, including demand creation, account engagement, opportunity progression, and conversion.

Mansioni

• Translate business priorities into integrated marketing strategies and programs.
• Build program roadmaps with objectives, audiences, measures and activation plans.
• Design programs to generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, templates, and workflows for activation across segments and teams.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Generation, and Partners for coordinated execution.
• Establish measurement frameworks connecting marketing to pipeline and business outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify and implement AI-enabled workflows for research, targeting, content development, planning, activation, reporting, and optimization.
• Support planning and execution of select events like roundtables and trade shows.

Conoscenze

B2B marketing

field marketing

demand generation

integrated marketing

account-based marketing

program management

cross-functional influence

data-driven decision-making

Formazione

Bachelor’s degree in Marketing or related field

Descrizione del lavoro

Lumen, the trusted network for the AI-powered world, seeks a Senior Lead Marketing Manager to shape scalable, integrated programs that translate business priorities into measurable growth. You’ll define target audiences, orchestrate multichannel campaigns, and create activation models for Field Marketing and Sales using data-driven decisions and AI-enabled workflows.

This remote, U.S.-based role emphasizes cross-functional influence, ownership, and clear performance metrics.