Remote Senior Marketing Analytics Lead

Niche; Kansas City (MO); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan (vision & dental)

Work-from-home stipend

Parental leave

401(k) with employer match

Job summary

Niche seeks a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C channels. The role is embedded with marketing, growth, and analytics, reporting to the Manager of Operational Analytics.

You will own attribution models, establish reporting foundations, and partner with product and engineering to define event tracking. Ideal candidates have 5+ years in marketing analytics, strong SQL, and experience with Marketo, Salesforce, and modern data

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendations.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent).
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution.

Responsibilities

• Define metrics that matter and where reporting lives for B2B marketing.
• Own the attribution model in Marketo Measure and data flow with Salesforce and Snowflake.
• Build dashboards and self-serve views for Growth Marketing and Lifecycle.
• Measure registration and acquisition end-to-end and connect arrival to actions.

Skills

SQL

Python or R

Analytics storytelling

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field

Tools

Marketo

Marketo Measure

Salesforce

Snowflake

dbt

Job description

Niche seeks a Senior Marketing Analyst to own how marketing performance is measured and improved across B2B and B2C channels. The role is embedded with marketing, growth, and analytics, reporting to the Manager of Operational Analytics.

You will own attribution models, establish reporting foundations, and partner with product and engineering to define event tracking. Ideal candidates have 5+ years in marketing analytics, strong SQL, and experience with Marketo, Salesforce, and modern data