Remote Senior Manager: Marketing Programs & ABM Demand Gen

AudienceView; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

AudienceView in the United States is seeking a hands-on Senior Manager, Marketing Programs and Demand Generation to own the pipeline and lead a small cross-functional marketing pod. You are a full-funnel practitioner who designs integrated campaigns that convert, directs ABM, and drives funnel-to-revenue acceleration.

You will mentor a tight-knit team, partner with Sales for target accounts, manage webinars and events, and orchestrate campaigns across paid, owned, and earned channels with a bias

Qualifications

• 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry.
• Proven experience directly managing direct reports to execute complex campaigns.
• Deep hands-on experience setting up webinars, integrated programs, live events, and automation.
• Experience designing and running 1:1, 1:few, and 1:many ABM campaigns.

Responsibilities

• Lead a small cross-functional marketing pod to hit pipeline and revenue targets.
• Design multi-channel demand generation campaigns across paid, owned, and earned channels.
• Produce and manage webinars, events, and content syndication.
• Refine and scale Account-Based Marketing with Sales for target accounts.
• Align Marketing and Sales; drive pipeline reviews and enablement playbooks.
• Write campaign briefs and oversee email nurture, landing pages, and automation.

Skills

7-10 years experience

People management

Builder mindset

ABM expertise

Tech stack fluency

Revenue focus

Tools

Salesforce

Pardot/Marketo

Gong

ABM platforms

Job description

AudienceView in the United States is seeking a hands-on Senior Manager, Marketing Programs and Demand Generation to own the pipeline and lead a small cross-functional marketing pod. You are a full-funnel practitioner who designs integrated campaigns that convert, directs ABM, and drives funnel-to-revenue acceleration.

You will mentor a tight-knit team, partner with Sales for target accounts, manage webinars and events, and orchestrate campaigns across paid, owned, and earned channels with a bias