Field Marketing Manager - ABM & US Accounts

Zoom; Lincoln (NE); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a senior field marketer to lead account-based marketing and regional demand generation in the USA. You will own multi-tier ABM programs, align with Sales and Revenue Operations, and manage regional budgets to optimize pipeline value.

The role emphasizes delivering measurable impact, collaborating across marketing, sales, and SDR teams, and supporting enterprise-level customers in a hybrid/remote work model.

Qualifications

• 5+ years of field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology.
• Execute tiered account-based marketing programs including one-to-one strategic programs, one-to-few cluster programs, and one-to-many scaled programs.
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics.
• Manage regional marketing budgets and report pipeline performance to senior leadership.
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments.
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage.
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards.
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment.
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Skills

Field marketing

Account-based marketing

B2B SaaS

Marketing analytics

Budget management

Job description

Zoom is seeking a senior field marketer to lead account-based marketing and regional demand generation in the USA. You will own multi-tier ABM programs, align with Sales and Revenue Operations, and manage regional budgets to optimize pipeline value.

The role emphasizes delivering measurable impact, collaborating across marketing, sales, and SDR teams, and supporting enterprise-level customers in a hybrid/remote work model.