Remote Demand Gen Manager – SaaS ABM & Pipeline Growth

RealNetworks, Inc.; United States; Remote; USD 110,000 - 120,000; Full time

Job summary

RealNetworks, Inc. is seeking a Senior Demand Generation Manager to scale pipeline across our retail segments. Remote in the US with West Coast preference, you will own integrated marketing programs driving qualified opportunities for sales.

You’ll lead webinars, ABM, nurture journeys, and SDR enablement, collaborating with Marketing, Sales, and leadership to turn strategy into measurable demand and ROI. AI-enabled optimization and cross-channel execution are central to the role.

Qualifications

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• Experience with account-based marketing (ABM).
• Proficient in using AI-native tools to accelerate campaign development and performance.

Responsibilities

• Plan and execute webinars that educate prospects and generate qualified leads.
• Develop integrated demand generation campaigns across multiple retail segments.
• Lead ABM programs targeting strategic accounts in partnership with Sales.
• Build multi-channel campaigns using email, webinars, digital marketing, events, and social platforms.
• Own campaign calendars from planning through measurement and optimization.
• Build and optimize marketing automation workflows and lead routing in HubSpot.

Skills

B2B demand gen

SaaS marketing

ABM

AI-enabled marketing

HubSpot

Campaign analytics

Project management

Tools

HubSpot

LinkedIn Ads

Generative AI tools

Job description

RealNetworks, Inc. is seeking a Senior Demand Generation Manager to scale pipeline across our retail segments. Remote in the US with West Coast preference, you will own integrated marketing programs driving qualified opportunities for sales.

You’ll lead webinars, ABM, nurture journeys, and SDR enablement, collaborating with Marketing, Sales, and leadership to turn strategy into measurable demand and ROI. AI-enabled optimization and cross-channel execution are central to the role.