Remote Senior Lead, Enterprise Customer Insights

Lumen; Phoenix (AZ); Remote; USD 106.000 - 141.000; Vollzeit

Benefits dieser Stelle

Health benefits

Life insurance

Voluntary lifestyle benefits

Zusammenfassung

Lumen is seeking a Customer Insights Manager to design and deliver complex insights projects that guide marketing, product, operations, and sales. You’ll conduct interviews, analyze data, and lead surveys to uncover customer needs and market opportunities.

You will manage external vendors, partner with cross-functional teams, and ensure governance and privacy standards across all projects while enabling data-driven decision making for enterprise customers.

Qualifikationen

• Bachelor's degree in Marketing, Business, Psychology, Statistics, or a related field.
• 5-7 years of experience in B2B Customer Insights.
• Experience in the technology / software industry.
• Experience analyzing quantitative customer and market data using statistical methods to identify meaningful patterns, trends, and business opportunities.
• Strong survey design, programming and distribution skills.
• Hands-on experience planning and conducting live customer interviews.
• Proven ability to manage external insights vendors and keep studies on scope, on time, and on budget.
• Ability to turn insights project findings into clear, compelling stories for executive audiences.

Aufgaben

• Plan and conduct live customer interviews, then turn them into clear themes and recommendations
• Conduct deep-dive data analysis to uncover buying and behavioral patterns, strategic opportunities, risks, and white spaces in existing and emerging product and customer segments
• Design and run survey-based quantitative studies, covering questionnaire development, sampling, fielding, and statistical analysis
• Lead brand and market insights projects that measures awareness, perception, and competitive positioning across target B2B segments
• Test product concepts, offers, and messaging so that go-to-market decisions are grounded in customer evidence
• Generate Lumen Digital product insights, leveraging cross-channel behavioral analytics, to improve the customer's digital experience
• Apply advanced analytics and predictive modeling to find emerging trends and inform marketing strategy
• Manage insights vendors as needed, from scoping through delivery
• Work with internal counterparts to make sure every project meets data governance and privacy standards

Kenntnisse

Live customer interviews

Survey design

Data analysis

Statistical methods

Vendor management

Executive storytelling

Predictive modeling

Cross-functional collaboration

Ausbildung

Bachelor's degree in Marketing, Business, Psychology, Statistics, or a related field

Master's degree in Business Administration, Marketing Analytics, or a related discipline

Tools

Power BI

SQL

Qualtrics

UserTesting

Jobbeschreibung

Lumen is seeking a Customer Insights Manager to design and deliver complex insights projects that guide marketing, product, operations, and sales. You’ll conduct interviews, analyze data, and lead surveys to uncover customer needs and market opportunities.

You will manage external vendors, partner with cross-functional teams, and ensure governance and privacy standards across all projects while enabling data-driven decision making for enterprise customers.