Remote Senior Email Segmentation Strategist

Acxiom; Madison (WI); Remote; USD 90,000 - 120,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and targeting for email acquisition campaigns. You will run counts, analyze data, and optimize spend to boost ROI, while collaborating with the email team to align with broader marketing goals.

Remote role with home-based work and flexible scheduling, requiring strong analytics and communication skills. Ideal candidates have a bachelor’s degree and at least five years of experience in data-driven email marketing,

Qualifications

• Bachelor’s degree required.
• 5+ years of relevant experience.
• Strong verbal and written communication skills.
• Proven data analysis and segmentation experience in email marketing.
• Proficiency with data analysis tools.

Responsibilities

• Develop and implement advanced segmentation strategies for campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights.
• Explore options to maximize spend and improve ROI.
• Collaborate with the email team to align with marketing goals.
• Monitor and analyze campaign performance for continuous improvement.

Skills

Segmentation strategies

Targeting strategies

Data analysis

Campaign optimization

Email marketing

Collaboration with email team

Communication

Problem solving

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Job description

Acxiom is seeking an Audience Activation Specialist to lead advanced segmentation and targeting for email acquisition campaigns. You will run counts, analyze data, and optimize spend to boost ROI, while collaborating with the email team to align with broader marketing goals.

Remote role with home-based work and flexible scheduling, requiring strong analytics and communication skills. Ideal candidates have a bachelor’s degree and at least five years of experience in data-driven email marketing,