Remote Senior Digital Marketing Analytics Lead

Humana Inc; Trenton (NJ); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell is seeking a strategic, data-driven Senior Associate, Digital Marketing to develop and execute campaigns across website, email, SMS, SEO, and organic social. You’ll partner with creative, analytics, brand, and agencies to drive awareness, engagement, and trust among seniors and caregivers.

This role thrives in an AGILE, fast-paced environment and emphasizes audience-first thinking, performance measurement, and ongoing optimization of digital experiences that reflect our brand voice

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience.
• 4+ years in digital marketing, with a focus on owned channels.
• Strong SEO, content strategy, digital attribution, and user experience.
• Proven success in developing and optimizing digital strategies across email, SEO, website, and social.
• Experience working in agile PODs and applying agile principles to campaign development.
• Strong analytical, communication, and project management skills.
• Results-oriented leader with a passion for data-driven decision-making.
• Experienced in cross-functional collaboration with stakeholders.

Responsibilities

• Lead and support digital marketing initiatives across website, email, SMS, and organic social.
• Support acquisition website authoring needs across properties and testing agenda.
• Support digital owned performance tracking and assist with inputs for business listings.
• Develop audience-first campaigns that drive engagement, conversion, and retention.
• Ensure digital efforts are aligned with brand, business, and growth objectives.
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking.
• Support organic social media planning and execution to foster community engagement.
• Ensure all digital content reflects brand voice, values, and compliance standards.
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution.
• Liaise with external agencies and vendors to support digital initiatives.
• Coordinate cross-functional efforts to ensure timely and high-quality delivery.
• Monitor KPIs across owned channels and compile performance reports.
• Use consumer insights and performance data to inform strategy and ongoing optimization.

Skills

Digital marketing

SEO

Content strategy

Digital attribution

Email marketing

Website optimization

Analytics

Project management

Agile methodologies

Stakeholder engagement

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

CenterWell is seeking a strategic, data-driven Senior Associate, Digital Marketing to develop and execute campaigns across website, email, SMS, SEO, and organic social. You’ll partner with creative, analytics, brand, and agencies to drive awareness, engagement, and trust among seniors and caregivers.

This role thrives in an AGILE, fast-paced environment and emphasizes audience-first thinking, performance measurement, and ongoing optimization of digital experiences that reflect our brand voice