Senior Digital Marketing Strategist – Remote & Data-Driven

Humana Inc; Madison (WI); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaigns, content optimization, audience segmentation, and performance reporting while partnering with creative, analytics, brand, agencies, and cross-functional teams.

Ideal candidate has 4+ years in digital marketing, strong analytical and project management skills, and experience working in

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 4+ years of digital marketing experience focusing on owned channels.
• Strong understanding of SEO, content strategy, digital attribution, and user experience.
• Proven success in developing and optimizing digital strategies across email, SEO, website, and social.
• Experience working in agile PODs and applying agile principles to campaign development.
• Strong analytical, communication, and project management skills.
• Results-oriented leader with a passion for data-driven decision-making.
• Excellent communication and stakeholder engagement abilities.

Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
• Support acquisition website authoring needs across properties and testing agenda
• Support digital owned performance tracking and assist with key inputs for business listings
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
• Ensure digital efforts are aligned with brand, business, and growth objectives
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
• Support organic social media planning and execution to foster community engagement
• Ensure all digital content reflects brand voice, values, and meets compliance standards
• Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
• Liaise with external agencies and vendors to support digital initiatives
• Coordinate cross-functional efforts to ensure timely and high-quality delivery
• Monitor KPIs across owned channels and compile performance reports
• Use consumer insights and performance data to inform strategy and ongoing optimization
• Report campaign results and business impact to key stakeholders

Skills

Digital marketing

Analytics

Project management

Agile methodology

Education

Bachelor's degree in Marketing/Business/Communications

Tools

SEO

Email marketing

Content strategy

Web analytics

Job description

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaigns, content optimization, audience segmentation, and performance reporting while partnering with creative, analytics, brand, agencies, and cross-functional teams.

Ideal candidate has 4+ years in digital marketing, strong analytical and project management skills, and experience working in