Remote Senior Digital Marketing & Analytics

Humana Inc; Helena (MT); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell, a Humana subsidiary, is seeking a Senior Associate, Digital Marketing to develop data-driven strategies across website, email, SMS, SEO, and organic social channels for seniors and caregivers. You will own and execute digital programs, collaborating with creative, analytics, and brand teams in an agile environment.

Ideal candidates have 4+ years in digital marketing, strong analytics, and project management skills, with healthcare marketing experience preferred.

Qualifications

• 4+ years of digital marketing experience across owned channels.
• Strong analytical and project management skills.
• Experience working in agile environments.
• Healthcare marketing experience preferred.

Responsibilities

• Lead and support digital marketing initiatives across owned channels.
• Support acquisition website authoring and testing agenda.
• Develop audience-first campaigns driving engagement, conversion, and retention.
• Coordinate cross-functional teams for cohesive execution.
• Monitor KPIs and compile performance reports.
• Ensure content aligns with brand and compliance standards.
• Liaise with agencies and vendors as needed.
• Support email marketing strategy, segmentation, automation.

Skills

Digital marketing

Analytics

Project management

Agile experience

SEO

Education

Bachelor's degree or equivalent

Job description

CenterWell, a Humana subsidiary, is seeking a Senior Associate, Digital Marketing to develop data-driven strategies across website, email, SMS, SEO, and organic social channels for seniors and caregivers. You will own and execute digital programs, collaborating with creative, analytics, and brand teams in an agile environment.

Ideal candidates have 4+ years in digital marketing, strong analytics, and project management skills, with healthcare marketing experience preferred.