Remote Senior Digital Marketing Strategist — Analytics

Humana; United States; Remoto; USD 86.000 - 119.000; Tempo pieno

Descrizione del lavoro

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels.

This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting while partnering with creative, analytics, brand, agencies, and other cross-functional teams.

Competenze

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of digital marketing experience focused on owned channels.
• Strong analytical, communication, and project management skills.
• Experience working in agile environments.
• Healthcare marketing experience preferred.

Mansioni

• Lead digital marketing initiatives across website, email, SMS, and organic social.
• Support acquisition website authoring and testing agenda.
• Support digital owned performance tracking and assist with inputs for business listings.
• Develop audience-first campaigns that drive engagement, conversion, and retention.
• Ensure digital efforts align with brand, business, and growth objectives.
• Oversee and contribute to email marketing strategy, including segmentation and automation.
• Support organic social media planning and execution to foster community engagement.
• Coordinate with internal teams and external agencies for cohesive delivery.
• Monitor KPIs across owned channels and compile performance reports.
• Use insights and performance data to inform strategy and ongoing optimization.

Conoscenze

Digital marketing

Analytics

Project management

Agile

Cross-functional collaboration

Communication

Stakeholder engagement

Formazione

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree or MBA

Descrizione del lavoro

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels.

This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting while partnering with creative, analytics, brand, agencies, and other cross-functional teams.