Senior Digital Marketing Strategist – Remote, Data-Driven

Humana Inc; Juneau (AK); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting.

The ideal candidate has 4+ years of digital marketing experience, strong analytical and project management skills, and experience working in agile environments; healthcare

Qualifications

• 4+ years of digital marketing experience, with a focus on owned channels.
• Strong analytical and project management skills.
• Experience working in agile PODs and applying agile principles to campaign development.
• Healthcare marketing experience preferred.

Responsibilities

• Lead and support digital marketing initiatives across owned channels: website, email, SMS, and organic social.
• Support acquisition website authoring needs across properties and testing agenda.
• Support digital owned performance tracking and assist with key inputs for business listings.
• Develop and assist in audience-first campaigns that drive engagement, conversion, and retention.
• Ensure digital efforts are aligned with brand, business, and growth objectives.
• Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking.
• Support organic social media planning and execution to foster community engagement.
• Coordinate cross-functional efforts to ensure timely and high-quality delivery.
• Monitor KPIs across owned channels and compile performance reports.
• Use consumer insights and performance data to inform strategy and ongoing optimization.

Skills

Digital marketing

SEO

Email marketing

Analytics

Agile experience

Project management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports digital lifecycle campaign development, content and website optimization, audience segmentation, performance measurement, and reporting.

The ideal candidate has 4+ years of digital marketing experience, strong analytical and project management skills, and experience working in agile environments; healthcare