Remote Senior Digital Marketing Analytics Lead

Humana Inc; Olympia (WA); Remote; USD 86,000 - 119,000; Full time

Job summary

CenterWell, part of Humana Inc., seeks a Senior Associate, Digital Marketing to drive data-driven strategies across website, email, SMS, SEO and organic social. You will own content optimization, audience segmentation, performance measurement, and cross-functional collaboration with creative, analytics, and brand teams.

The role emphasizes agile, fast-paced execution, a focus on healthcare marketing, and delivering measurable impact for seniors and caregivers.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.
• 4+ years of digital marketing experience with focus on owned channels.
• Strong understanding of SEO, content strategy, digital attribution, and UX.
• Proven success in developing and optimizing digital strategies across email, SEO, website and social.
• Experience in agile PODs and applying agile principles to campaigns.

Responsibilities

• Lead and support digital marketing initiatives and attribution across owned channels.
• Support acquisition website authoring needs and testing agenda.
• Assist digital owned performance tracking and business listings inputs.
• Develop audience-first campaigns to drive engagement, conversion and retention.
• Align digital efforts with brand, business and growth objectives.
• Oversee email marketing strategy including segmentation, automation and tracking.
• Support organic social media planning and execution.
• Ensure content reflects brand voice and compliance standards.
• Collaborate with internal teams and external agencies for cohesive execution.
• Coordinate cross-functional efforts for timely, high-quality delivery.
• Monitor KPIs and compile performance reports.
• Use consumer insights and performance data to inform strategy and optimization.

Skills

Digital marketing

Analytics

Agile/PM

SEO & content

Channel strategy

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

CenterWell, part of Humana Inc., seeks a Senior Associate, Digital Marketing to drive data-driven strategies across website, email, SMS, SEO and organic social. You will own content optimization, audience segmentation, performance measurement, and cross-functional collaboration with creative, analytics, and brand teams.

The role emphasizes agile, fast-paced execution, a focus on healthcare marketing, and delivering measurable impact for seniors and caregivers.