Senior Digital Marketing Lead | Data-Driven & Agile

Humana Inc

Denver (CO)

Remote

USD 86,000 - 119,000

Full time

2 days ago

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Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

CenterWell is seeking a Senior Associate, Digital Marketing to develop and execute data-driven strategies across website, email, SMS, SEO, and organic social channels. This role supports lifecycle campaigns, content and website optimization, audience segmentation, performance measurement, and reporting while partnering with creative, analytics, brand, agencies, and cross-functional teams.

The ideal candidate has 4+ years of digital marketing experience, strong analytical and project management

Qualifications

4+ years of digital marketing experience, with a focus on owned channels.
Strong analytical, project management, and communication skills.
Experience working in agile PODs and applying agile principles to campaign development.

Responsibilities

Lead and support digital marketing initiatives across owned channels: website, email, SMS, and organic social.
Support acquisition website authoring needs across properties and testing agenda.
Develop audience-first campaigns that drive engagement, conversion, and retention.
Ensure digital content reflects brand voice and complies with regulations.
Coordinate cross-functional efforts to ensure timely and high-quality delivery.
Monitor KPIs and compile performance reports.