Remote Senior CRM Growth Lead

Heroes; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

Snuggle Me Organic is seeking a hands-on CRM and growth leader to own our US CRM strategy across email and SMS, with potential to refine and shape our international approach as we expand. You’ll sit at the intersection of commercial growth and customer understanding, balancing strategy with hands-on execution.

Your focus will be building a commercially ambitious CRM programme for key trading moments, including Black Friday, and driving revenue while deepening customer relationships through

Qualifications

• Hands-on experience in CRM, lifecycle or retention marketing.
• Strong Klaviyo experience; SMS experience a bonus.
• Commercially minded with revenue targets.
• Strong segmentation and personalisation.
• Analytical and data-driven decision making.

Responsibilities

• Own and develop the CRM and retention strategy across email and SMS.
• Build the roadmap to grow CRM to 10%+ of DTC revenue.
• Drive repeat purchase, retention, reactivation and CLV.
• Identify opportunities to increase customer value as our product portfolio grows.
• Develop lifecycle journeys in Klaviyo and optimise communications.
• Analyse performance and own CRM reporting.

Skills

Lifecycle marketing

Email marketing

Data-driven decisions

Cross-functional collaboration

Tools

Klaviyo

Job description

Snuggle Me Organic is seeking a hands-on CRM and growth leader to own our US CRM strategy across email and SMS, with potential to refine and shape our international approach as we expand. You’ll sit at the intersection of commercial growth and customer understanding, balancing strategy with hands-on execution.

Your focus will be building a commercially ambitious CRM programme for key trading moments, including Black Friday, and driving revenue while deepening customer relationships through